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Email & email marketing for ABA

HIPAA-eligible email and email marketing tools for clinical agencies.

Read the full best email platforms for aba agencies guide →

Email for ABA splits in two: secure email for clinical communication (Gmail Workspace or Microsoft 365 with a BAA) and email marketing for nurturing referral sources (ESPs like Mailchimp, Klaviyo, Constant Contact).

Tools in this category

  1. #1Best HIPAA-eligible business email for small clinics

    Google Workspaceby Google LLC

    Google's business productivity suite — Gmail, Calendar, Drive, Meet — with HIPAA BAA on most business plans, the default email backbone for many small ABA clinics.

    Read full review
  2. #2Best for agencies on Office and Teams

    Microsoft 365by Microsoft Corporation

    Microsoft's business suite — Outlook, Teams, OneDrive, SharePoint, and the Office apps — with HIPAA BAA on most business plans, the standard choice for agencies with deep Office integration.

    Read full review
  3. #3Best for ABA-specific family + team communications (our product)Our product

    GoodABA

    The administrative platform for ABA agencies — branded family portal, intake forms, e-sign, communications, task automation, and credential tracking in one workspace.

    Try GoodABA
  4. #4Best free-tier marketing email for non-PHI campaigns

    Mailchimpby Intuit, Inc.

    The most-recognized email marketing platform — used by ABA agencies for referral-source nurture, parent newsletters, and prospect engagement (NOT for PHI-bearing communications).

    Read full review
  5. #5Best segmentation depth for mid-size marketing programs

    Klaviyoby Klaviyo, Inc.

    A modern email + SMS marketing platform with best-in-class segmentation and automation, used by larger ABA agencies running serious referral-source nurture programs.

    Read full review
  6. #6Best for operators who already know it

    Constant Contactby Constant Contact, Inc.

    A long-running email-marketing platform aimed at small businesses, used by some ABA agencies — particularly older operators — for newsletters and referral-source communications.

    Read full review

See how GoodABA fits in

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What to look for

The buying criteria that actually matter

  • Two different problems

    Clinical/ops email (Workspace + BAA) and marketing email (ESP) are different products with different rules. Trying to use one tool for both usually fails.

  • BAA on Workspace and 365

    Both Google Workspace and Microsoft 365 sign BAAs but only on specific business plans. Personal/free accounts cannot handle PHI.

  • Family-message audit trail

    Communications with families that touch PHI need logging tied to the client record — not just sitting in a personal inbox. Operational tools (like GoodABA) handle this layer.

  • Marketing-list segmentation

    Referral-source lists, parent-newsletter lists, and prospect lists should never mix. ESPs that handle segmentation cleanly save real time.

Go deeper

Buyer's guide · 2026

Best Email Platforms for ABA Agencies

HIPAA-eligible email and email marketing tools for clinical agencies.

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