Hi Rasmus vs Rethink

TL;DR

Hi Rasmus and Rethink both target ABA agencies that prioritize clinical depth, but they emphasize different dimensions. Hi Rasmus shines on discrete-trial-training program authoring and international footprint. Rethink shines on assessment library breadth and built-in parent-training content. The choice usually comes down to which clinical workflow matters most to your specific operation.

When to pick Hi Rasmus

Pick Hi Rasmus when DTT-heavy clinical programs are the agency's core. The program builder, prompt-fading hierarchies, and error-correction protocols are modeled with more clinical detail than Rethink's equivalents. Center-based ABA agencies running structured curricula tend to rate Hi Rasmus's session UI consistently higher.

Hi Rasmus is also the right pick for international agencies. Multi-language and multi-currency support, plus regional compliance handling outside the U.S., are areas where Rethink has minimal investment. For agencies operating across the U.S., Europe, or the Middle East, Hi Rasmus is often the only credible option.

When to pick Rethink

Pick Rethink when assessment depth and parent-training content matter more than DTT detail. The library of templated workflows around VB-MAPP, ABLLS-R, AFLS, and PEAK is genuinely strong, and the included parent-training content is a real efficiency gain for agencies billing meaningful CPT 97156 (caregiver training) volume.

Rethink also has the U.S. consultant and training ecosystem advantage over Hi Rasmus. Hiring an admin already familiar with Rethink is more common than hiring one already familiar with Hi Rasmus, particularly outside major coastal cities.

Where they overlap

Both are all-in-one ABA platforms covering data collection, scheduling, billing, and parent portal workflows. Both use sales-led, quote-only commercial motions with annual contracts. Both are accessible to small-to-mid clinics and become awkward for very large multi-site enterprises. Both will require multi-week implementations.

Pricing

Both vendors use quote-only pricing without published rates. Hi Rasmus has historically been more accessible to smaller clinics with lower per-user starting points. Rethink's pricing varies more widely based on bundling with parent-company employer products. Confirm current rates and contract terms with both vendors before committing.

How GoodABA fits alongside either

Whether you pick Hi Rasmus or Rethink, the agency operations layer that surrounds the clinical platform is the same — branded family portal, intake forms, e-signed consents, recurring tasks, marketing, hiring. GoodABA covers that operational layer regardless of which clinical tool you choose.