GoodABA vs Motivity

The short version

Motivity is a serious player in the ABA software space. It has clinical depth, a long track record, and is a defensible choice for many agencies — particularly larger ones.

GoodABA is built for solo BCBAs and small agencies (1–20 providers) who want clarity, speed, and a branded family experience without the multi-week implementation. We do the operational layer — client tracker, family portal, intake forms, e-sign, communications, task automation, growth tools — and leave clinical data and billing to whoever you already trust.

If you need deep clinical / RCM in one box, you may end up at Motivity. If you need everything around clinical and billing to stop being a mess, that’s GoodABA.

Pick Motivity if…

• You want clinical data, programs, graphs, and billing in one platform.
• You have an admin team to handle multi-week implementation.
• You’re a multi-state or 50+ provider agency with complex authorization workflows.
• Your clinical staff already know it cold.

Pick GoodABA if…

• You’re solo or under ~20 providers and want to be running tomorrow.
• The 12-tool stack (email + spreadsheets + DocuSign + Forms + …) is the actual problem.
• Families need a branded portal — not a generic third-party login.
• You want public, predictable pricing with a real trial.